Category

Marketing

Leading the Graphic Design Community for 20 Years

By | Advertising, Asbury Park, Branding, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch | No Comments

In the last 20 years Robert Hazelrigg has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service quickly and effectively. Differentiate the value your business has to offer with Robert’s custom designs and…

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Does Your Organic Marketing Belong On Social Media?

By | Advertising, Asbury Park, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch | No Comments

It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…

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How to Optimize Graphics & Images So Google Can Index Them

By | Design, Graphic artist, Graphic Design, Illustration, Marketing, Ocean Twp., Oceanport, SEO, Website, West Long Branch | No Comments

In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…

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BUSINESS MARKETING TIP: When Less is More

By | Advertising, Branding, Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Presentation, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Less is More BUSINESS MARKETING TIP: Marketing works best  when you communicate one single message at a time. If you through a tennis ball at someone they can usually catch it. But what happens when  you throw 3 or 5 balls at the same person?  If you overwhelm your  audience they with ignore you or if your lucky only come away with…  part of your message. Your money is better spent in a series of single message targeted ads.

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A legacy of great design, 42 years in the making

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., Social Media, Web Design | No Comments

I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp.  When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article  

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Stupid Mistake Small Businesses Make With Social Media #3

By | Advertising, Branding, Graphic artist, Graphic Design, Integrated Advertising, Marketing, NJ, Small Business Marketing, Social Media, West Long Branch | No Comments

Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.

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Stupid Mistake Small Businesses Make With Social Media #10

By | Advertising, AdWords, Branding, Marketing, Ocean Twp., Small Business Marketing, Social Media | No Comments

Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!

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