Category

Marketing

The_Graphics_Guy

More than 25 Years of Graphic Design Experience

By | Advertising, Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, Web Design, West Long Branch | No Comments

With 25 years of professional experience in corporate, “big brand” graphic communications, Robert Hazelrigg AKA: The Graphics Guy in West Long Branch has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service…

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Why You Need to Hire a Designer

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, NJ, Oakhurst | No Comments

So you’ve decided to hire a web pro. Congratulations! But before signing a contract and turning them loose on your web page design, you need to take the time to do some investigating. After all, this person is your potential partner in creating an online presence that the world will see. In addition to the obvious issue of vetting their technical abilities, you should size up their ethics, responsiveness, professionalism, and communication skills to determine if this candidate is the kind of person you want on your team. OK, makes sense, yet you’re not Sherlock Holmes, or even Dr. Watson, so how do you accomplish such an appraisal? It’s elementary! According to Harvard Business School Professor Amy Cuddy in her book Presence, upon a first-time encounter, people ask themselves two basic questions to assess the stranger: Can I trust this person?…

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Print Advertising Helps SEO

By | Advertising, Asbury Park, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Print Advertising Helps SEO For the longest time, Google has given sites with more links pointing to it better search results. Google considers sites like this authority. Moreover, if the sites pointing to yours are very popular, you site benefits even more. One of the easiest ways to get a link from a popular site is to run an advertisement in a newspaper that gets a lot of web traffic, and that also has a business directory listing. The Graphics Guy recently ran an ad in the Asbury Park Press, titled Make Your Marketing Look Better. Shortly after that we received a Google alert that we were listed on the Press’s business directory. Being listed on a business directory won’t get you first page results overnight. Nor is it the only thing to consider when attempting to achieve good search…

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Leading the Graphic Design Community for 20 Years

By | Advertising, Asbury Park, Branding, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch | No Comments

In the last 20 years Robert Hazelrigg has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service quickly and effectively. Differentiate the value your business has to offer with Robert’s custom designs and…

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Does Your Organic Marketing Belong On Social Media?

By | Advertising, Asbury Park, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch | No Comments

It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…

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How to Optimize Graphics & Images So Google Can Index Them

By | Design, Graphic artist, Graphic Design, Illustration, Marketing, Ocean Twp., Oceanport, SEO, Website, West Long Branch | No Comments

In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…

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BUSINESS MARKETING TIP: When Less is More

By | Advertising, Branding, Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Presentation, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Less is More BUSINESS MARKETING TIP: Marketing works best  when you communicate one single message at a time. If you through a tennis ball at someone they can usually catch it. But what happens when  you throw 3 or 5 balls at the same person?  If you overwhelm your  audience they with ignore you or if your lucky only come away with…  part of your message. Your money is better spent in a series of single message targeted ads.

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