I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp. When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article
Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.
Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!
Linked In’s vision for this marketplace is to help New York City graphic designers like me land new clients. I’m currently part of an exclusive group because of my impressive LinkedIn profile. Linked In started testing ProFinder in the SF Bay Area, and they want me to be one of the first graphic designers to try it in New York. With ProFinder, potential clients looking for designers will share their requests. They’ll send those leads to me, and I can respond to the ones I’m interested in. Best of all, participation in the pilot is free. Learn how you can get involved here: ProFinder
BNI Green Bank is one of the best ways to build word-of-mouth marketing. I joined Green Bank over 5 years ago. I average about 35% of all my new business clients from BNI every year. Learn more here: Green Bank
Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…
FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…