Learn how to maximize Google Business Profile to get your business found in Google Searches.
The 4 Leading Factors to Top Google’s SERP Earlier this week I was on the phone speaking with a Google tech who told me the four things google’s algorithm looks at most when determining who gets to the top of Search Engine Results Pages (SERP). If you are a business owner you obviously know how important it is to show up at the top of google searches. You probably also know it’s not an easy task to achieve. There are so many variables that google uses to give your site authority over the rest of the pack. On top of that, those variables are constantly changing. So, if you are reading this article 6 months from now it’s likely these factors have changed. With that said here is what I was told would benefit your website the most over the…
Building a website that grows your brand is not as easy as putting up some cool pictures on a service like Squarespace or Wix. A website takes careful design and a continuous effort if you want to reach your goals.
Why you need a digital partner more than ever — As technology continues to change, trends change, social platforms change, and rules and regulations change. It’s not just having a website today. You need a digital partner that can provide your brand the support it needs. What are some of the reasons you need a digital partner? Let’s look at some of them – 1. Maintaining your brand 2. Security of your website 3. ADA compliance 4. SEO, PPC, and Social Responsibility 5. Data Analysis 6. Third-Party Integrations 7. Mobile Responsiveness You don’t get this from buying marketing from Fiver or Upwork.
Your logo conveys more information than you may realize. Certainly, your logo should instantly represent your brand. But it can tell customers if you’re loyal, modern, cheap, expensive, playful or strong. Your logo gives your brand personality. So… it’s extremely important to have a logo that rings true to your brand, your personality, and your audience. WHAT YOUR COLORS SAY: Red: energetic, sexy, boldOrange: creative, friendly, youthfulYellow: sunny, inventive, optimismGreen: growth, organic, instructionalBlue: professional, tranquil, trustworthyPurple: spiritual, wise, evocativeBlack: credible and powerfulWhite: simple, clean, purePink: fun and flirtyBrown: rural, historical, steady WHAT YOUR FONT SAYS: Serif: – Comforting & TraditionalSans-Serif: – Modern & CleanScript/Handwriting: – Creativity & Elegance TO SYMBOL OR NOT SYMBOL? It isn’t necessary to have an icon or symbol as part of your logo. There are pros and cons to using symbols in logo design: PROS: A symbol doesn’t depend on…
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