Category

Branding

Feb 27 2016
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How Do You Define a Good Logo Design?

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Ocean Twp., Visual Communications, West Long Branch | No Comments

You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…

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Jan 24 2016
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A legacy of great design, 42 years in the making

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., Social Media, Web Design | No Comments

I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp.  When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article  

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Jan 18 2016
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Stupid Mistake Small Businesses Make With Social Media #3

By | Advertising, Branding, Graphic artist, Graphic Design, Integrated Advertising, Marketing, NJ, Small Business Marketing, Social Media, West Long Branch | No Comments

Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.

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Jan 17 2016
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Stupid Mistake Small Businesses Make With Social Media #10

By | Advertising, AdWords, Branding, Marketing, Ocean Twp., Small Business Marketing, Social Media | No Comments

Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!

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Mar 23 2015
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How Hashtags Help Your Business

By | Asbury Park, Branding, Design, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, Oakhurst, Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch, YELP! | No Comments

Hashtags Help Your Business Hashtags aren’t just a Twitter thing. Now days you’ll find them on most of the other major social media sites too.  Facebook, Google Plus, Instagram and Pinterest all enable you to tag keywords and phrases which enables interests and conversations to be tracked.   As your business grows more competitive through it’s digital marketing efforts, the use of Hashtags can generate a new and effective way to create engagement and brand awareness with your target audience. When properly used Hashtags can be a powerful tool for connecting with customers.

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Mar 06 2015
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7 steps for building a successful brand image

By | Advertising, Asbury Park, Branding, Design, Eatontown, Logo Design, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…

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Feb 28 2015
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Logo Design West Long Branch NJ

10 Questions to Ask When Designing a Company Logo

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

The best logos are recognizable in a blink of the eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem. 5 Must-Haves for a Successful Logo You have less time and less space to tell our stories in than ever before. You need to rise above the clutter, a symbol or a logo is the fastest communication known to…

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A Beginners Guide to Local SEO

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