
You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…