Category

Branding

How Social Media Impacts Your SEO

By | Advertising, Branding, Facebook, Marketing, NJ, Pinterest, Small Business Marketing, Social Media, Twitter, Website, West Long Branch, YELP! | No Comments

How Social Media Impacts Your SEO Search engine optimization (SEO) should make your website more visible in search engine results. But it’s a common myth to think you’ll wind up on the first page with back links, page keyword stuffing, duplicate content development, etc. Those methods are old school and much of these processes are no longer relevant to major search engines like Google. These days, great content has more influence on how discoverable you are online. For example, try doing searches on Google, Yahoo, and Bing for the term “romantic restaurant New York”. Notice that blogs as well as social media and user generated review sites like Yelp dominate the first page of search results. This means info about you on sites like Yelp is often times more accessible to potential customers than your own website. With that in…

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5 Ways to Improve Your Website

By | Advertising, Branding, Design, Facebook, Graphic artist, Graphic Design, Logo Design, Marketing, Red Bank, Web Design, Website, West Long Branch | No Comments

Creating a website is a fantastic way to promote your business or cause, but encouraging people to visit your site and making it stand out requires knowledge, skills, and time you may not have. Here are five great tips for improving your website, store or blog—and some resources available in case you need help putting these ideas into action. 1. Graphic design (of course) The truism that you have only one chance to make a good first impression definitely applies to your site, and that first impression is always visual. Basic themes, fonts and page styles are the perfect place to start, but you’ll also want an attractive logo and some high-resolution graphic images that support your messaging and show off your products. Not a graphic artist? Think you can’t afford to hire one? Don’t worry. The Graphics Guy of…

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10 Things You Didn’t Know About Yelp

By | Asbury Park, Branding, Marketing, Social Media, Testimonial, West Long Branch | No Comments

Next to Google, there’s probably no more important site for small businesses than Yelp. Yet perhaps no other site is as poorly understood. For instance, is it a good idea to encourage your customers to give you good reviews on the site? Does Yelp pay for reviews? How do you go about countering bad reviews? Since Yelp is such a juggernaut, it’s important to get the facts straight. With that in mind, take a look at these 10 things you may not have known about the service. 1. Most of Its Traffic Is From Its Home Page  You might think that in 2012, most people would be accessing Yelp from their smartphones, but that’s not the case. Sixty percent of searches are from desktops, and the company’s mobile apps are used by about 7 million people. Yelp.com gets 78 million…

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8 tips to make your marketing stand out

By | Advertising, Branding, Marketing, Red Bank, Small Business Marketing, Social Media | No Comments

How does a marketer stand out in the crowded marketing storm? How can you hit your target market right between the eyes and cut through the media clutter that’s all around you? Answering these questions represents the holy grail of marketing. Every day there are new messaging ideas and repurposed content from thought leaders and marketers of all types. If your messages are part of that clutter, your goal is to lift them above the clutter and get noticed. Here are eight essentials to consider as you start off and move closer to that marketing holy grail: 1. Focus on solutions. This is what customers are really looking for. And when there’s demand, half of your marketing job is done. Products and services that have a high demand get noticed early and often. Give your target market what they want or what they’re…

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Great Local Graphics Artist in Loch Arbor NJ

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Marketing, Web Design, Website | No Comments

Robert Hazelrigg – The Graphics Guy designs compelling brand experiences that elevate and differentiate our small business clients in the competitive marketplace. His knowledge and expertise in strategy, marketing, branding, web, print, advertising and promotions ensure your communications succeed at every audience interaction. He thinks strategically, research exhaustively and design innovatively to give you distinctive, cutting-edge brand experiences that inspire, without the common “everything but the kitchen sink” cost structure of other design firms. Specialties include: Social Media Marketing, Advertisement Design, Annual Reports, Billboards, Book Design, Branding Development, Brochures, Catalog Design, Corporate Identity, Direct Mail Design and Production, E-Mail Design and HTML Templates, Facebook Page Designs, Flyers, Landing Pages, Logo Design, Magazine Layouts, Mobile Website Design, Packaging Design, Photo Editing, Photo Restoration, Point of Sale Design, Poster Design, Print Design, Print Production, Sign Design, T Shirt Design, Trade Show Design,…

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