I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp. When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article
Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.
Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!
Hashtags Help Your Business Hashtags aren’t just a Twitter thing. Now days you’ll find them on most of the other major social media sites too. Facebook, Google Plus, Instagram and Pinterest all enable you to tag keywords and phrases which enables interests and conversations to be tracked. As your business grows more competitive through it’s digital marketing efforts, the use of Hashtags can generate a new and effective way to create engagement and brand awareness with your target audience. When properly used Hashtags can be a powerful tool for connecting with customers.
1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…
The best logos are recognizable in a blink of the eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem. 5 Must-Haves for a Successful Logo You have less time and less space to tell our stories in than ever before. You need to rise above the clutter, a symbol or a logo is the fastest communication known to…
With 25 years of professional in marketing and advertising, Robert Hazelrigg has worked for some of the world’s largest companies and recognized brands. Bellow are just a small handful of projects I enjoyed designing.” – The Graphics Guy Design Gallery Thank you for looking. Robert Hazelrigg Lead Creative The Graphics Guy 126 Whalepond Rd. West Long Branch, NJ 07764 732-513-6807 firstname.lastname@example.org www.roberthazelrigg.com Creating more business for your business