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Branding

Dec 18 2022
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Will AI put artists out of business?

By Advertising, Branding, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Oakhurst, Visual Communications, Web Design, West Long Branch

The creative arts has always been thought to be one process computers will never be able ​to replicate.  Recently it seems as if we’re at the dawn of a new era.  With AI for photo and video editing, writing copy, and even music creation.  The available tools seem to almost level the playing field for “non-creatives” to develop “art” for their needs without us. Of course, the implications span far wider than creatives but what are your thoughts about our future and the impact AI will have on our world as we know it? Please Share your thoughts by Emailing me: [email protected] More to follow. Robert Hazelrigg Graphic Designer/Web Designer   The Graphics Guy 126 Whalepond Rd.West Long Branch, NJ 07764732-513-6807  

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Mar 30 2021
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How to DIY a Brand Building Website

By Advertising, Asbury Park, Branding, Design, Graphic artist, Graphic Design, Long Branch, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Oakhurst, Red Bank, Small Business Marketing, Web Design, Web Hosting, Website, West Long Branch

Building a website that grows your brand is not as easy as putting up some cool pictures on a service like Squarespace or Wix. A website takes careful design and a continuous effort if you want to reach your goals.

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Feb 03 2021
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Why you need a digital partner more than ever

By Branding, Eatontown, Integrated Advertising, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, Visual Communications, West Long Branch

Why you need a digital partner more than ever — As technology continues to change, trends change, social platforms change, and rules and regulations change. It’s not just having a website today. You need a digital partner that can provide your brand the support it needs. What are some of the reasons you need a digital partner? Let’s look at some of them – 1. Maintaining your brand 2. Security of your website 3. ADA compliance 4. SEO, PPC, and Social Responsibility 5. Data Analysis 6. Third-Party Integrations 7. Mobile Responsiveness You don’t get this from buying marketing from Fiver or Upwork.

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Jan 09 2021
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What your logo says about your company

By Advertising, Branding, Design, Eatontown, Logo Design, Long Branch, NJ, Oakhurst

Your logo conveys more information than you may realize. Certainly, your logo should instantly represent your brand. But it can tell customers if you’re loyal, modern, cheap, expensive, playful or strong. Your logo gives your brand personality. So… it’s extremely important to have a logo that rings true to your brand, your personality, and your audience. WHAT YOUR COLORS SAY: Red: energetic, sexy, boldOrange: creative, friendly, youthfulYellow: sunny, inventive, optimismGreen: growth, organic, instructionalBlue: professional, tranquil, trustworthyPurple: spiritual, wise, evocativeBlack: credible and powerfulWhite: simple, clean, purePink: fun and flirtyBrown: rural, historical, steady WHAT YOUR FONT SAYS: Serif: – Comforting & TraditionalSans-Serif: – Modern & CleanScript/Handwriting: – Creativity & Elegance TO SYMBOL OR NOT SYMBOL? It isn’t necessary to have an icon or symbol as part of your logo. There are pros and cons to using symbols in logo design: PROS: A symbol doesn’t depend on…

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Jul 09 2020
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Graphic Designer West Long Branch, NJ

16 Free Fonts That Every Graphic Designer Should Have

By Advertising, Asbury Park, Branding, Business Cards, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch

Every great artist has an arsenal of tools they use for creating amazing designs. Having been in the graphic design field for more than 30 years now, I have in-depth knowledge of what elements will help make a good design better. Fonts are a huge part of building your company’s unique identity. When you use fonts like Time or Helvetica in your graphics layouts they many look nice or familiar but as far as design goes they are a bit vanilla.  If you’re just starting out as a graphic artist or can’t afford to hire a graphic designer I’ve picked out a handful of FREE fonts that could really make your marketing stand out. Below are 16 fonts that can be found online for free:  

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Apr 01 2020
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Small Business Brainstorming Group

By Advertising, Branding, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Social Media, West Long Branch

Small Business Brainstorming Group Public group · 124 members   Join Group   A place where small business leaders can come together to share ideas about adapting and thriving in our new economy.

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A Beginners Guide to Local SEO

BrightLocal Academy - Course Completed - Google Business Profile Management 101