Not Responding to Comments
It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion.
Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.