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Loch Arbour

Does Your Organic Marketing Belong On Social Media?

By | Advertising, Asbury Park, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch | No Comments

It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…

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How to Optimize Graphics & Images So Google Can Index Them

By | Design, Graphic artist, Graphic Design, Illustration, Marketing, Ocean Twp., Oceanport, SEO, Website, West Long Branch | No Comments

In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…

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Top 5 Reasons For a Website Redesign

By | Design, Graphic artist, Graphic Design, Long Branch, NJ, Oakhurst, Ocean Twp., Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Top 5 Reasons For a Redesign Website technology Is out of date It’s not mobile friendly Your website is made up of 75 percent images, 25 percent text Your business has changed focus Does it align with company goals The design process is something that all designers follow even though it varies from one designer to the other. The process also depends on the type of a design project you are working with. There are several steps that business owners can take to ensure that their website redesign is successful and on time. This includes doing appropriate research, setting realistic expectations, overseeing the design process, and measuring your goals. Research & Set Expectations Although a good web designer will also do their own research, it is just as important for your company to do so as well. Your research should be preliminary and the results…

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How Do You Define a Good Logo Design?

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Ocean Twp., Visual Communications, West Long Branch | No Comments

You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…

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Stupid Mistake Small Businesses Make With Social Media #3

By | Advertising, Branding, Graphic artist, Graphic Design, Integrated Advertising, Marketing, NJ, Small Business Marketing, Social Media, West Long Branch | No Comments

Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.

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Logo for Ocean Twp. NJ

A Unique Heirloom Honor: Robert Hazelrigg and Ocean Township’s Seal

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…

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