The 4 Leading Factors to Top Google’s SERP Earlier this week I was on the phone speaking with a Google tech who told me the four things google’s algorithm looks at most when determining who gets to the top of Search Engine Results Pages (SERP). If you are a business owner you obviously know how important it is to show up at the top of google searches. You probably also know it’s not an easy task to achieve. There are so many variables that google uses to give your site authority over the rest of the pack. On top of that, those variables are constantly changing. So, if you are reading this article 6 months from now it’s likely these factors have changed. With that said here is what I was told would benefit your website the most over the…
