Category

Graphic Design

The Graphics Guy for your Website Design

By | Asbury Park, Branding, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

If you happen to be a business owner and you have recently chose to create a website for your business, you have probably realized that having a web site brings the business up to a new level, If you want to make a lasting impression on the visitors of your official website then you need to take the design of your website earnestly. Eye-catching website design allures the buyers to spend several hours on that particular webpage. This is actually true that high quality website design creates performance to the site however attractive graphic design places the right impression in right time. The interest of the site visitors can be engrossed using various kinds of graphic designs. A few of them are logos of firms, visually quite appealing pictures, colorful icons and also banners. Graphics motivate the site visitors to…

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How to Optimize Graphics & Images So Google Can Index Them

By | Design, Graphic artist, Graphic Design, Illustration, Marketing, Ocean Twp., Oceanport, SEO, Website, West Long Branch | No Comments

In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…

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Top 5 Reasons For a Website Redesign

By | Design, Graphic artist, Graphic Design, Long Branch, NJ, Oakhurst, Ocean Twp., Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Top 5 Reasons For a Redesign Website technology Is out of date It’s not mobile friendly Your website is made up of 75 percent images, 25 percent text Your business has changed focus Does it align with company goals The design process is something that all designers follow even though it varies from one designer to the other. The process also depends on the type of a design project you are working with. There are several steps that business owners can take to ensure that their website redesign is successful and on time. This includes doing appropriate research, setting realistic expectations, overseeing the design process, and measuring your goals. Research & Set Expectations Although a good web designer will also do their own research, it is just as important for your company to do so as well. Your research should be preliminary and the results…

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How Do You Define a Good Logo Design?

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Ocean Twp., Visual Communications, West Long Branch | No Comments

You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…

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A legacy of great design, 42 years in the making

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., Social Media, Web Design | No Comments

I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp.  When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article  

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Stupid Mistake Small Businesses Make With Social Media #3

By | Advertising, Branding, Graphic artist, Graphic Design, Integrated Advertising, Marketing, NJ, Small Business Marketing, Social Media, West Long Branch | No Comments

Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.

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Have you heard about Linkedin’s new pilot product?

By | Graphic artist, Graphic Design, Linkedin, Marketing, New York City, Small Business Marketing, Social Media | No Comments

Linked In’s vision for this marketplace is to help New York City graphic designers like me land new clients. I’m currently part of an exclusive group because of my impressive LinkedIn profile. Linked In started testing ProFinder in the SF Bay Area, and they want me to be one of the first graphic designers to try it in New York. With ProFinder, potential clients looking for designers will share their requests. They’ll send those leads to me, and I can respond to the ones I’m interested in. Best of all, participation in the pilot is free. Learn how you can get involved here: ProFinder

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