7 steps for building a successful brand image

7 steps for building a successful brand image

DISCOVERY The initial step is a collaborative effort between the brand owner and the design team. This phase aims to crystallize and define goals while uncovering potential ideas that may not have been considered. The Graphics Guy delves into identifying trends,...
10 Questions to Ask When Designing a Company Logo

10 Questions to Ask When Designing a Company Logo

Crafting a Memorable Logo: 10 Key Considerations for Success In the realm of marketing, a powerful logo is a visual ambassador for your brand, creating instant recognition and leaving a lasting impression. Think of Target’s bullseye, Nike’s iconic swoosh,...
Some of My Best Graphic Design Work

Some of My Best Graphic Design Work

With 25 years of professional in marketing and advertising, Robert Hazelrigg has worked for some of the world’s largest companies and recognized brands. Bellow are just a small handful of projects I enjoyed designing.” – The Graphics Guy Design...
Storytelling Can Bring Your Brand to Life

Storytelling Can Bring Your Brand to Life

The Power of Storytelling in Marketing: Unlocking Business Success In the landscape of marketing strategies, 2014 was crowned “The Year of the Story.” As content marketing gained prominence among businesses, the profound impact of storytelling became...
SEO Trend 2015

SEO Trend 2015

Anticipated Trends in Local SEO for 2015: A Strategic Shift for Businesses In 2014, many local businesses faced challenges due to budget constraints and ineffective ad spend, leading to lackluster ROI metrics. As we step into 2015, a significant shift is expected,...