- DISCOVERY
The initial step is a collaborative effort between the brand owner and the design team. This phase aims to crystallize and define goals while uncovering potential ideas that may not have been considered. The Graphics Guy delves into identifying trends, reviewing categories, competitive sets, and consumer insights to reveal opportunities for your brand to excel.
- STRATEGY
Building on the findings from the discovery phase, we define what your brand stands for and the space it will occupy. A comprehensive brand brief, acting as a blueprint, summarizes the opportunity, audience profile, brand platform, final positioning, and serves as the foundation for our visual branding exploration.
- EXPLORATION
This phase involves developing a diverse range of visual approaches to breathe life into your brand, incorporating the right tone of voice and personality. Each approach is distinct and unique, utilizing innovative structures, iconography, words, shapes, and colors to push boundaries where it makes sense.
- REFINEMENT
Here, you select elements that resonate, guiding us on what to explore further. Multiple approaches may be chosen for refinements and variations, with some potentially leading the brand into uncharted territories. We always explore less obvious paths while respecting existing equities.
- EVALUATION
Utilizing qualitative, quantitative, ethnographic, and hybrid approaches, we conduct research to uncover insights into the brand and consumer. This crucial step, whether through external or internal insights teams, provides valuable information, respecting both data-driven findings and instinct.
- EXECUTION
Digital mechanicals are prepared according to your production schedule. For multi-SKU lines, Brand Standards may be documented as a guide for consistent brand execution. Our production team, experienced in various print methods, collaborates closely with your vendors, ensuring optimal results from pre-press to color proofs.
- FINALIZATION
Post-research, we apply findings, fine-tune designs, and prepare all panels for legal review. The execution involves directing and implementing illustrations and photography to produce the final brand imagery and packaging. We recommend creating high-quality 3-D renderings during this stage to kick-start your marketing and sales efforts.
About The Graphics Guy:
Robert Hazelrigg of West Long Branch, NJ, is a highly regarded branding expert with over 25 years of global corporate branding experience. Having worked with some of the world’s largest companies and respected brands, Robert delivers creative and ROI-driven results for businesses of all sizes.
Contact Information:
- Name: Robert Hazelrigg
- Role: Lead Creative
- Address: 126 Whalepond Rd., West Long Branch, NJ 07764
- Phone: 732-513-6807
- Email: [email protected]
- Website: www.roberthazelrigg.com
Elevate your brand with The Graphics Guy, creating more business for your business.
