Your logo conveys more information than you may realize. Certainly, your logo should instantly represent your brand. But it can tell customers if you’re loyal, modern, cheap, expensive, playful or strong. Your logo gives your brand personality. So… it’s extremely important to have a logo that rings true to your brand, your personality, and your audience. WHAT YOUR COLORS SAY: Red: energetic, sexy, boldOrange: creative, friendly, youthfulYellow: sunny, inventive, optimismGreen: growth, organic, instructionalBlue: professional, tranquil, trustworthyPurple: spiritual, wise, evocativeBlack: credible and powerfulWhite: simple, clean, purePink: fun and flirtyBrown: rural, historical, steady WHAT YOUR FONT SAYS: Serif: – Comforting & TraditionalSans-Serif: – Modern & CleanScript/Handwriting: – Creativity & Elegance TO SYMBOL OR NOT SYMBOL? It isn’t necessary to have an icon or symbol as part of your logo. There are pros and cons to using symbols in logo design: PROS: A symbol doesn’t depend on…
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