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NJ

Branding Steps

5 Branding Strategies for Small Businesses In Atlantic County To Adopt In 2020

By | Advertising, Branding, Eatontown, Graphic artist, Graphic Design, Logo Design, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Small Business Marketing, Social Media, Web Design, Website, West Long Branch | No Comments

5 Branding Strategies for Small Businesses In Atlantic County To Adopt In 2020 by guest author Phil Eisenberg Whether you’re looking to start a business in Atlantic County or you already have one and you want it to grow, branding is an integral part of the process. Your brand covers basically everything there is to know about you and your business: Your name Your logo Your mission statement Your customer service Your history Your products Your social media In a nutshell, your brand is all about the experience your customers have with you, no matter on what level. Since branding is so important, let’s take a look at five branding strategies that can be used in our local area of Atlantic County. Know Your Customers Knowing your intended audience is almost a science. Depending on what your services are, you…

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Two Years since my last post… Wow have I been busy.

By | Eatontown, Graphic artist, Graphic Design, Long Branch, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Web Design, Website, West Long Branch | No Comments

It’s so hard for me to believe it but it’s been TWO whole entire years since my last blog post. It’s insane how fast time goes when you are busy and boy oh boy have I been busy. In the last 2 years, I’ve built countless websites, designed dozens of logos, thousands of business cards and so so much more. I’ve also become much more active on Linkedin (with little or no results) and Instagram, again not much panning out there but at least I’m having fun, BUT enough about what I’ve been doing. How about I talk a bit about my background? Since 1988 I’ve been working in Marketing and publishing as a Graphic Designer and Graphics Artist. Yes, there is a difference ask me to write a post about it and maybe I will.  So way back in…

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Step by Step Guide to Get Your Business Found on Google

By | Advertising, AdWords, Eatontown, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Guide to Get Your Business Found on Google Everyone knows how important it is to get your business found on Google. Well, Good News! There is a fast and easy way to get your business into the worlds biggest and best business directory listing service (Google My Business), and the best part is it’s completely free. Whether or not you’re just starting out your business or if you have an established one it is imperative your business be listed on Google My Business. Google My Business, which connects Google search, maps, Google +, Insights, Reviews, and Google Analytics into one convenient platform. It should be your very first step when embarking on the steps to optimize your business’s website (SEO). Google My Business will help your company be found in “near me searches” by the people in your local area who are currently looking…

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15 Tips to Your Beat Your Competition

By | Advertising, Branding, Design, Eatontown, Graphic artist, Graphic Design, Integrated Advertising, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Social Media, Visual Communications, Web Design, Website, West Long Branch | No Comments

Your company is in competition with many other like-minded businesses, and you’re all fighting for the same reason – to survive and thrive. It’s the economy that has small studios and freelancers fighting against each other… just to survive. How can you outwit the competition and rise above them to win the clients over? There are so many tricks that will help you outsmart and outdo your competitors – putting attention on customer service, making use of search engines, etc. By employing any or all of the 15 tips, you can rise above the competition to become the best of the best. Learn What Your Unique Selling Proposition Is It’s imperative that you know what your USP is and, if you don’t have a clue what this is, you need to find out. What makes your business unique? How do you…

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The_Graphics_Guy

More than 25 Years of Graphic Design Experience

By | Advertising, Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, New York City, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, Web Design, West Long Branch | No Comments

With 25 years of professional experience in corporate, “big brand” graphic communications, Robert Hazelrigg AKA: The Graphics Guy in West Long Branch has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service…

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Why You Need to Hire a Designer

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, NJ, Oakhurst | No Comments

So you’ve decided to hire a web pro. Congratulations! But before signing a contract and turning them loose on your web page design, you need to take the time to do some investigating. After all, this person is your potential partner in creating an online presence that the world will see. In addition to the obvious issue of vetting their technical abilities, you should size up their ethics, responsiveness, professionalism, and communication skills to determine if this candidate is the kind of person you want on your team. OK, makes sense, yet you’re not Sherlock Holmes, or even Dr. Watson, so how do you accomplish such an appraisal? It’s elementary! According to Harvard Business School Professor Amy Cuddy in her book Presence, upon a first-time encounter, people ask themselves two basic questions to assess the stranger: Can I trust this person?…

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Print Advertising Helps SEO

By | Advertising, Asbury Park, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Print Advertising Helps SEO For the longest time, Google has given sites with more links pointing to it better search results. Google considers sites like this authority. Moreover, if the sites pointing to yours are very popular, you site benefits even more. One of the easiest ways to get a link from a popular site is to run an advertisement in a newspaper that gets a lot of web traffic, and that also has a business directory listing. The Graphics Guy recently ran an ad in the Asbury Park Press, titled Make Your Marketing Look Better. Shortly after that we received a Google alert that we were listed on the Press’s business directory. Being listed on a business directory won’t get you first page results overnight. Nor is it the only thing to consider when attempting to achieve good search…

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