Category

Eatontown

Why you need a digital partner more than ever

By | Branding, Eatontown, Integrated Advertising, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Why you need a digital partner more than ever — As technology continues to change, trends change, social platforms change, and rules and regulations change. It’s not just having a website today. You need a digital partner that can provide your brand the support it needs. What are some of the reasons you need a digital partner? Let’s look at some of them – 1. Maintaining your brand 2. Security of your website 3. ADA compliance 4. SEO, PPC, and Social Responsibility 5. Data Analysis 6. Third-Party Integrations 7. Mobile Responsiveness You don’t get this from buying marketing from Fiver or Upwork.

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What your logo says about your company

By | Advertising, Branding, Design, Eatontown, Logo Design, Long Branch, NJ, Oakhurst | No Comments

Your logo conveys more information than you may realize. Certainly, your logo should instantly represent your brand. But it can tell customers if you’re loyal, modern, cheap, expensive, playful or strong. Your logo gives your brand personality. So… it’s extremely important to have a logo that rings true to your brand, your personality, and your audience. WHAT YOUR COLORS SAY: Red: energetic, sexy, boldOrange: creative, friendly, youthfulYellow: sunny, inventive, optimismGreen: growth, organic, instructionalBlue: professional, tranquil, trustworthyPurple: spiritual, wise, evocativeBlack: credible and powerfulWhite: simple, clean, purePink: fun and flirtyBrown: rural, historical, steady WHAT YOUR FONT SAYS: Serif: – Comforting & TraditionalSans-Serif: – Modern & CleanScript/Handwriting: – Creativity & Elegance TO SYMBOL OR NOT SYMBOL? It isn’t necessary to have an icon or symbol as part of your logo. There are pros and cons to using symbols in logo design: PROS: A symbol doesn’t depend on…

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Graphic Designer West Long Branch, NJ

16 Free Fonts That Every Graphic Designer Should Have

By | Advertising, Asbury Park, Branding, Business Cards, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch | No Comments

Every great artist has an arsenal of tools they use for creating amazing designs. Having been in the graphic design field for more than 30 years now, I have in-depth knowledge of what elements will help make a good design better. Fonts are a huge part of building your company’s unique identity. When you use fonts like Time or Helvetica in your graphics layouts they many look nice or familiar but as far as design goes they are a bit vanilla.  If you’re just starting out as a graphic artist or can’t afford to hire a graphic designer I’ve picked out a handful of FREE fonts that could really make your marketing stand out. Below are 16 fonts that can be found online for free:  

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Small Business Brainstorming Group

By | Advertising, Branding, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Small Business Marketing, Social Media, West Long Branch | No Comments

Small Business Brainstorming Group Public group · 124 members   Join Group   A place where small business leaders can come together to share ideas about adapting and thriving in our new economy.

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Branding Steps

5 Branding Strategies for Small Businesses In Atlantic County To Adopt In 2020

By | Advertising, Branding, Eatontown, Graphic artist, Graphic Design, Logo Design, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, NJ, Small Business Marketing, Social Media, Web Design, Website, West Long Branch | No Comments

5 Branding Strategies for Small Businesses In Atlantic County To Adopt In 2020 by guest author Phil Eisenberg Whether you’re looking to start a business in Atlantic County or you already have one and you want it to grow, branding is an integral part of the process. Your brand covers basically everything there is to know about you and your business: Your name Your logo Your mission statement Your customer service Your history Your products Your social media In a nutshell, your brand is all about the experience your customers have with you, no matter on what level. Since branding is so important, let’s take a look at five branding strategies that can be used in our local area of Atlantic County. Know Your Customers Knowing your intended audience is almost a science. Depending on what your services are, you…

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Two Years since my last post… Wow have I been busy.

By | Eatontown, Graphic artist, Graphic Design, Long Branch, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, Web Design, Website, West Long Branch | No Comments

It’s so hard for me to believe it but it’s been TWO years since my last blog post. It’s insane how fast time goes when you are busy and boy oh boy have I been busy. In the last 2 years, I’ve built countless websites, designed dozens of logos, thousands of business cards and so so much more. I’ve also become much more active on Linkedin (with little or no results) and Instagram, again not much panning out there but at least I’m having fun, BUT enough about what I’ve been doing. How about I talk a bit about my background? Since 1988 I’ve been working in Marketing and publishing as a graphic designer and graphic artist. Yes, there is a difference. Ask me to write a post about it and maybe I will.  So way back in 1988, I…

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