How Do You Define a Good Logo Design?

How Do You Define a Good Logo Design?

Crafting a Stellar Logo: Key Elements and Indicators of Quality Design Establishing a strong first impression is crucial for building credibility and trust as a brand, and logos play a significant role in achieving this. Serving as a symbolic representation of a...
A legacy of great design, 42 years in the making

A legacy of great design, 42 years in the making

I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp.  When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris...
The Art of Social Engagement: Why Responding to Comments Matters

The Art of Social Engagement: Why Responding to Comments Matters

In the fast-paced realm of social media, one cardinal rule often gets overlooked – it’s meant to be social. The power of interaction, the essence of engagement, lies in the ability to connect with your audience, especially when they take the time to leave a...
Stupid Mistake Small Businesses Make With Social Media #10

Stupid Mistake Small Businesses Make With Social Media #10

Navigating the Marketing Landscape: Beyond the Social Media Mirage In the vast expanse of digital marketing, the allure of social media is undeniable, especially for small businesses. The seemingly low barriers to entry, with a free sign-up and an investment of time,...
Why the SEO game has changed

Why the SEO game has changed

The landscape of search engine optimization (SEO) has undergone significant changes, leading to widespread perceptions that leveraging this channel for business growth has become increasingly challenging. While it’s not impossible, the traditional SEO tactics...