Mastering the Art of Simplicity in Business Marketing

Mastering the Art of Simplicity in Business Marketing

In the dynamic world of marketing, the age-old adage “less is more” holds more truth than ever. The key to a successful marketing strategy often lies in communicating one single, powerful message at a time. Let’s delve into why this approach is not...
A legacy of great design, 42 years in the making

A legacy of great design, 42 years in the making

I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp.  When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris...
The Art of Social Engagement: Why Responding to Comments Matters

The Art of Social Engagement: Why Responding to Comments Matters

In the fast-paced realm of social media, one cardinal rule often gets overlooked – it’s meant to be social. The power of interaction, the essence of engagement, lies in the ability to connect with your audience, especially when they take the time to leave a...
Stupid Mistake Small Businesses Make With Social Media #10

Stupid Mistake Small Businesses Make With Social Media #10

Navigating the Marketing Landscape: Beyond the Social Media Mirage In the vast expanse of digital marketing, the allure of social media is undeniable, especially for small businesses. The seemingly low barriers to entry, with a free sign-up and an investment of time,...
Have you heard about Linkedin’s new pilot product?

Have you heard about Linkedin’s new pilot product?

Linked In’s vision for this marketplace is to help New York City graphic designers like me land new clients. I’m currently part of an exclusive group because of my impressive LinkedIn profile. Linked In started testing ProFinder in the SF Bay Area, and...