Navigating the Social Media Expert Maze: Why Most Fall Short
Introduction: The term “social media marketing expert” is thrown around so frequently that it has lost much of its meaning. While many claim the title, the reality is that not all deliver the promised remarkable results. Merely knowing how to use popular platforms like Facebook, Twitter, or Google Plus doesn’t automatically make someone an expert. Much like handling a hammer doesn’t make one a master carpenter, familiarity with social media mechanics alone is insufficient to truly master the art of social media marketing.
The Human Element of Social Media: Social media is fundamentally a human phenomenon that requires a genuine appeal to real people, not just search engines. Unfortunately, a significant portion of so-called social media experts focus solely on the technical aspects of platforms without delving into the human side of the equation. This mechanical approach often leads to lackluster campaign outcomes.
The Creative Touch: Distinguishing true social media marketing experts reveals a creative and inspired approach to advertising. Genuine experts bring a wealth of experience in both design and advertising, possessing the instinct to understand what resonates with the target audience. Unlike robotic content posters, they infuse creativity into their strategies, ensuring campaigns captivate and engage.
Evaluating Expertise: For those disappointed with the results from a certified social media expert, scrutinizing their broader experience becomes essential. A glance at their resume may reveal a lack of history in advertising, graphic design, or the creative arts. To gauge their proficiency, consider the following metrics:
- Facebook Expertise:
- A credible expert should boast at least 10,000 fans for themselves or a client.
- Example: Link to The Graphics Guy’s Facebook Page
- LinkedIn Expertise:
- An expert in LinkedIn should showcase a minimum of 1,000 connections and at least 500 endorsements.
- Example: Link to Robert Hazelrigg’s LinkedIn Profile
- Twitter Expertise:
- Measuring Twitter expertise is challenging, given the prevalence of purchased followers. Genuine experts demonstrate a strategic approach beyond mere follower count.
Conclusion: Hiring an underqualified individual for building your online presence is akin to having an intern design your office. To avoid falling into the social media expert maze, it’s crucial to partner with professionals boasting a rich background in both creative arts and marketing. Contact me today for a transformative online presence-building experience!
