Business Plan – Robert Hazelrigg Graphic Designer

Executive Summary

Robert Hazelrigg is a seasoned graphic designer with over 30 years of experience spanning publishing, advertising, corporate creative direction, and freelance work. Based in West Long Branch, NJ, Robert serves clients worldwide, with a portfolio that includes award-winning designs featured on television (Sex and the City), film (Eternal Sunshine of the Spotless Mind), and consumer packaging (Band-Aid, distributed across North America). His mission is to strengthen client branding, help businesses thrive, and deliver designs that inspire admiration and trust.

Company Description

• Business Name: The Graphics Guy LLC

• Location: West Long Branch, NJ (global client base)

• Services: Branding, logo design, packaging, advertising campaigns, web design, creative direction

• Vision: To be recognized as a global leader in branding design, combining creativity with business strategy

• Mission Statement: “I help brands thrive by creating designs that inspire confidence, recognition, and growth.”

Market Analysis

• Target Market:

  • Small-to-mid sized businesses seeking strong branding

  • Corporations needing specialized design expertise

  • International clients seeking American design aesthetics

• Industry Trends:

  • Digital-first branding and social media presence

  • Globalization of design services through remote collaboration

  • Increased demand for storytelling-driven branding

Marketing & Sales Strategy

• Positioning: “The Designer Who Makes Brands Thrive”

• Channels:

  • Portfolio website showcasing award-winning work

  • LinkedIn, Behance, and Instagram for professional networking and visibility

  • Speaking engagements, design competitions, and industry events

• Client Acquisition:

  • Referrals from existing global clients

  • Targeted outreach to industries with proven credibility (publishing, consumer goods, entertainment)

Operations Plan

• Structure: Solo practice with potential to scale into a boutique agency

• Workflow: Direct client collaboration, project-based contracts, retainer agreements for ongoing branding support

• Tools: Adobe Creative Suite, Figma, project management software, cloud collaboration platforms

Financial Plan

• Revenue Model:

  • Project-based fees for logos, packaging, and campaigns

  • Retainer contracts for ongoing branding support

  • Premium pricing justified by awards, global reach, and proven results

• Projections:

  • Short-term: Expand client base by 20% within 12 months

  • Long-term: Transition into a branded design studio with junior designers under mentorship

Competitive Advantage

• 35+ years of diverse experience across publishing, advertising, and corporate creative direction

• Global client base — rare for independent designers

• Award-winning portfolio with mainstream cultural impact (TV, film, consumer products)

• Passion-driven approach: delivering designs that make clients say “perfect, amazing, beautiful”

Robert Hazelrigg is an award‑winning graphic designer with over 30 years of experience in publishing, advertising, and creative direction. Based in West Long Branch, NJ, he serves clients worldwide, delivering branding, packaging, and design solutions that have appeared on television, in films, and on store shelves across North America. Known for strengthening brands and inspiring “wow” moments, Robert combines creativity with strategy to help businesses thrive.

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