“Visual Trends Shaping Marketing Success in 2015”
Introduction: While it’s commonly said not to judge a book by its cover, the reality is that a visually appealing design can significantly enhance your marketing impact. Whether you’re crafting lead-generation content, social media posts, calls-to-action, or infographics, the importance of great design cannot be overstated. The Graphics Guy of West Long Branch NJ identifies several design trends poised to elevate your Return on Investment (ROI) in 2015.
- Dynamic Women: In 2015, the spotlight is on showcasing unique lifestyles and original looks of interesting women. Moving away from clichés and over-idealized images, the focus is on celebrating the quirks and individuality of women.
- Letterbox Look: Embracing the wide format trend seen in filmmaking, designers are adapting to new screen sizes, working within smaller spaces, and leveraging creativity to make a visual impact.
- Monochromatic Color: Nostalgia meets modernity as designs draw inspiration from the rich film and monochromatic color aesthetic. Bright whites and strong blacks reminiscent of Kodak® Porta color negative film take center stage.
- All Kinds of People: Diversity is celebrated by showcasing a mix of individuals, from cool hipsters in traditional settings to same-sex couples with children. The emphasis is on authenticity and representing the real human experience.
- Point of View: Advancements in technology have intensified our love for unique perspectives. From unconventional vantage points like ski masks and surfboards to pet’s collars, the visual stories of 2015 offer intimate and unexpected viewpoints.
- Sensory Immersion: Moving beyond the screen, 2015 introduces vivid, immersive imagery that appeals to the senses of taste, touch, and smell. Macro images heighten awareness, creating a sensory wonderland.
- Super Still Life: Inanimate objects take center stage in 2015, with a focus on the artistry of still life. Unique angles, exquisite arrangements, and capturing handmade objects result in dynamic images tailored for small screens.
- Busy with Boxes: A departure from the past emphasis on copy space, photos now become more complex. Copy seamlessly integrates with busy images, creating richness and layering for a more engaging visual experience.
Conclusion: For businesses looking to enhance their marketing aesthetics, The Graphics Guy of West Long Branch NJ stands ready to elevate your brand’s look and feel. With over 25 years of professional advertising experience, Robert Hazelrigg is Monmouth County’s premier Graphic Design expert.
