What SEO Tactics To Avoid In 2015:
In 2015, it’s crucial to steer clear of certain SEO tactics to align with Google’s Penguin algorithm changes implemented in April 2012. This algorithm shift targeted websites employing black hat SEO techniques to artificially boost rankings through link manipulation, violating Google’s Webmaster Guidelines. To ensure compliance, avoid the following practices:
- Spammy Backlinks: Remove inbound links from low-quality websites and link farms.
- Exact Match Anchor Text: Refrain from using repetitive anchor text links that mirror your website’s domain, such as “WestLongBranchPainting.com.”
- Optimized Anchor Text: Diversify your anchor text usage, employing different texts for each link. Incorporate naked URLs and generic anchors like “here” and “website” to prevent over-optimization.
- Paid Links: Be cautious with overly sponsored links, as Google penalizes them.
- Irrelevant Links: Avoid linking from unrelated sites, as it can trigger suspicion. For instance, a West Long Branch NJ painting company should steer clear of links from a pet food site.
