
So you’ve decided to hire a web pro. Congratulations! But before signing a contract and turning them loose on your web page design, you need to take the time to do some investigating. After all, this person is your potential partner in creating an online presence that the world will see. In addition to the obvious issue of vetting their technical abilities, you should size up their ethics, responsiveness, professionalism, and communication skills to determine if this candidate is the kind of person you want on your team. OK, makes sense, yet you’re not Sherlock Holmes, or even Dr. Watson, so how do you accomplish such an appraisal? It’s elementary! According to Harvard Business School Professor Amy Cuddy in her book Presence, upon a first-time encounter, people ask themselves two basic questions to assess the stranger: Can I trust this person?…