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West Long Branch

Stupid Mistake Small Businesses Make With Social Media #10

By | Advertising, AdWords, Branding, Marketing, Ocean Twp., Small Business Marketing, Social Media | No Comments

Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!

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Why the SEO game has changed

By | Advertising, AdWords, Marketing, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…

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Logo for Ocean Twp. NJ

A Unique Heirloom Honor: Robert Hazelrigg and Ocean Township’s Seal

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…

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BRANDING / WEB DESIGN / SOCIAL MEDIA / GRAPHIC DESIGN / PHOTO & VIDEO

By | Graphic artist | No Comments

Based in West Long Branch, NJ, The Graphics Guy has helped clients in many industries from all over the world. These portfolio items showcase how we cater to every client, whether they hire us for graphic design, web design, branding, photography, videography, social media, or any combination of services we provide. BRANDING / PUBLIC RELATIONS / WEB DESIGN / SOCIAL MEDIA / GRAPHIC DESIGN / PHOTO & VIDEO

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10 Things Your Logo Might Be Saying and You Don’t Even Know It

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it.  We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…

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West Long Branch NJ

Be an SEO Star in 4 Simple Steps

By | Advertising, AdWords, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…

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