The 4 Leading Factors to Top Google’s SERP Earlier this week I was on the phone speaking with a Google tech who told me the four things google’s algorithm looks at most when determining who gets to the top of Search Engine Results Pages (SERP). If you are a business owner you obviously know how important it is to show up at the top of google searches. You probably also know it’s not an easy task to achieve. There are so many variables that google uses to give your site authority over the rest of the pack. On top of that, those variables are constantly changing. So, if you are reading this article 6 months from now it’s likely these factors have changed. With that said here is what I was told would benefit your website the most over the…
Your company is in competition with many other like-minded businesses, and you’re all fighting for the same reason – to survive and thrive. It’s the economy that has small studios and freelancers fighting against each other… just to survive. How can you outwit the competition and rise above them to win the clients over? There are so many tricks that will help you outsmart and outdo your competitors – putting attention on customer service, making use of search engines, etc. By employing any or all of the 15 tips, you can rise above the competition to become the best of the best. Learn What Your Unique Selling Proposition Is It’s imperative that you know what your USP is and, if you don’t have a clue what this is, you need to find out. What makes your business unique? How do you…
In the last 20 years Robert Hazelrigg has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service quickly and effectively. Differentiate the value your business has to offer with Robert’s custom designs and…
It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…
Top 5 Reasons For a Redesign Website technology Is out of date It’s not mobile friendly Your website is made up of 75 percent images, 25 percent text Your business has changed focus Does it align with company goals The design process is something that all designers follow even though it varies from one designer to the other. The process also depends on the type of a design project you are working with. There are several steps that business owners can take to ensure that their website redesign is successful and on time. This includes doing appropriate research, setting realistic expectations, overseeing the design process, and measuring your goals. Research & Set Expectations Although a good web designer will also do their own research, it is just as important for your company to do so as well. Your research should be preliminary and the results…
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