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West Long Branch

Mar 15 2016
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Top 5 Reasons For a Website Redesign

By | Design, Graphic artist, Graphic Design, Long Branch, NJ, Oakhurst, Ocean Twp., Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Top 5 Reasons For a Redesign Website technology Is out of date It’s not mobile friendly Your website is made up of 75 percent images, 25 percent text Your business has changed focus Does it align with company goals The design process is something that all designers follow even though it varies from one designer to the other. The process also depends on the type of a design project you are working with. There are several steps that business owners can take to ensure that their website redesign is successful and on time. This includes doing appropriate research, setting realistic expectations, overseeing the design process, and measuring your goals. Research & Set Expectations Although a good web designer will also do their own research, it is just as important for your company to do so as well. Your research should be preliminary and the results…

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Feb 27 2016
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How Do You Define a Good Logo Design?

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Ocean Twp., Visual Communications, West Long Branch | No Comments

You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…

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Jan 18 2016
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Stupid Mistake Small Businesses Make With Social Media #3

By | Advertising, Branding, Graphic artist, Graphic Design, Integrated Advertising, Marketing, NJ, Small Business Marketing, Social Media, West Long Branch | No Comments

Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.

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Aug 14 2015
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Why the SEO game has changed

By | Advertising, AdWords, Marketing, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…

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Jul 18 2015
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Logo for Ocean Twp. NJ

A Unique Heirloom Honor: Robert Hazelrigg and Ocean Township’s Seal

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…

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Apr 23 2015
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10 Things Your Logo Might Be Saying and You Don’t Even Know It

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it.  We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…

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A Beginners Guide to Local SEO

BrightLocal Academy - Course Completed - Google Business Profile Management 101