BNI Green Bank is one of the best ways to build word-of-mouth marketing. I joined Green Bank over 5 years ago. I average about 35% of all my new business clients from BNI every year. Learn more here: Green Bank
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Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…
FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…
Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it. We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…
We’re hosting a livestream Google event about online advertising on May 13th, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. Please RSVP as soon as possible, space is lling up. Sincerely, Robert Hazelrigg Visit us on Google+
Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…
Hashtags Help Your Business Hashtags aren’t just a Twitter thing. Now days you’ll find them on most of the other major social media sites too. Facebook, Google Plus, Instagram and Pinterest all enable you to tag keywords and phrases which enables interests and conversations to be tracked. As your business grows more competitive through it’s digital marketing efforts, the use of Hashtags can generate a new and effective way to create engagement and brand awareness with your target audience. When properly used Hashtags can be a powerful tool for connecting with customers.
