Category

Visual Communications

How Do You Define a Good Logo Design?

By | Advertising, Branding, Design, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Ocean Twp., Visual Communications, West Long Branch | No Comments

You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…

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Logo for Ocean Twp. NJ

A Unique Heirloom Honor: Robert Hazelrigg and Ocean Township’s Seal

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…

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10 Things Your Logo Might Be Saying and You Don’t Even Know It

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it.  We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…

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Graphics Artist Drawing,

Graphic Illustration of Monmouth Park in Oceanport NJ from early 1900

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Long Branch, NJ, Oakhurst, Oceanport, Red Bank, Visual Communications, West Long Branch | No Comments

  Graphic of Monmouth Park in Oceanport NJ Graphic Artist: Unknown The image about is a very early drawing on the original Monmouth Park Race Track in Monmouth County, Oceanport, NJ 07757. The illustration commissioned during the grand opening of Monmouth Park originally Eatontown in 1870. It was part of a collection recently discover in the home of Frank “fredi” Manfredi local Fort Monmouth army photographer who resided in Loch Arbour, NJ. You can download the High-resolution (4000×3000) version by clicking this button.

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7 steps for building a successful brand image

By | Advertising, Asbury Park, Branding, Design, Eatontown, Logo Design, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…

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Logo Design West Long Branch NJ

10 Questions to Ask When Designing a Company Logo

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

The best logos are recognizable in a blink of the eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem. 5 Must-Haves for a Successful Logo You have less time and less space to tell our stories in than ever before. You need to rise above the clutter, a symbol or a logo is the fastest communication known to…

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E-Commerce Website Design & Developement West Long Branch NJ

Some of My Best Graphic Design Work

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Integrated Advertising, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, SEO, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch | No Comments

With 25 years of professional in marketing and advertising, Robert Hazelrigg has worked for some of the world’s largest companies and recognized brands. Bellow are just a small handful of projects I enjoyed designing.” – The Graphics Guy Design Gallery Thank you for looking. Robert Hazelrigg Lead Creative The Graphics Guy 126 Whalepond Rd. West Long Branch, NJ 07764 732-513-6807 rhazelrigg@gmail.com www.roberthazelrigg.com Creating more business for your business

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