

Your company is in competition with many other like-minded businesses, and you’re all fighting for the same reason – to survive and thrive. It’s the economy that has small studios and freelancers fighting against each other… just to survive. How can you outwit the competition and rise above them to win the clients over? There are so many tricks that will help you outsmart and outdo your competitors – putting attention on customer service, making use of search engines, etc. By employing any or all of the 15 tips, you can rise above the competition to become the best of the best. Learn What Your Unique Selling Proposition Is It’s imperative that you know what your USP is and, if you don’t have a clue what this is, you need to find out. What makes your business unique? How do you…
In the last 20 years Robert Hazelrigg has worked for some of the world’s largest companies and most respected brands. Robert’s extensive client list illustrates his ability to deliver proven results creatively and generate great ROI for companies of all sizes. The Graphics Guy provides innovative marketing solutions for small businesses, major retailers, and global corporations. No matter what your business needs, Robert provides world-class, cutting edge, targeted marketing services. Now more then ever your business needs an edge over the competition. Robert designs fresh, innovative marketing solutions that will elevate your brand to the next level of professionalism. Robert understands that you only have a few seconds to catch your prospective customer’s attention, and it’s imperative to highlight your company’s unique value and/or product/service quickly and effectively. Differentiate the value your business has to offer with Robert’s custom designs and…
It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…
In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…
Less is More BUSINESS MARKETING TIP: Marketing works best when you communicate one single message at a time. If you through a tennis ball at someone they can usually catch it. But what happens when you throw 3 or 5 balls at the same person? If you overwhelm your audience they with ignore you or if your lucky only come away with… part of your message. Your money is better spent in a series of single message targeted ads.
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The Graphics Guy LLC
126 Whalepond Road
West Long Branch, NJ 07764
Robert Hazelrigg
Creative Director/Graphic Designer
(732) 513-6807