Less is More BUSINESS MARKETING TIP: Marketing works best when you communicate one single message at a time. If you through a tennis ball at someone they can usually catch it. But what happens when you throw 3 or 5 balls at the same person? If you overwhelm your audience they with ignore you or if your lucky only come away with… part of your message. Your money is better spent in a series of single message targeted ads.
Top 5 Reasons For a Redesign Website technology Is out of date It’s not mobile friendly Your website is made up of 75 percent images, 25 percent text Your business has changed focus Does it align with company goals The design process is something that all designers follow even though it varies from one designer to the other. The process also depends on the type of a design project you are working with. There are several steps that business owners can take to ensure that their website redesign is successful and on time. This includes doing appropriate research, setting realistic expectations, overseeing the design process, and measuring your goals. Research & Set Expectations Although a good web designer will also do their own research, it is just as important for your company to do so as well. Your research should be preliminary and the results…
You can earn a lot of credibility and trust as a brand with a strong first impression. Logos carry a very large part of that burden. The logo of a company is a symbolic representation of the brand and its core values. Summing everything your brand represents up in a symbol is no small feat. Without being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some tell-tale signs of slip-shod logo work. One excellent indicator that you are looking at a upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more…
I’m very proud to have been the one asked to redesign my father’s original logo for Ocean Twp. When the Mayor called I jumped at the chance. Having grown up and gone to school there I still have a strong affinity for the town. “Mayor Chris Siciliano, knowing that Hazelrigg Jr. was an exceptionally talented graphic artist, decided that it was fitting to ask him to update the seal.” Here is a link to the full write up in the Coaster: Coaster Article
Not Responding to Comments It’s incredible how many companies forget social media is social. When someone reaches out to your company with a comment, it’s imperative respond quickly and thoughtfully. If you customers believe that your company is above engaging with the audience, you are dead. Your brand will be perceived as a company that is interested only in self-promotion. Robert Hazelrigg is a social media marketing expert. He’s been working in the social media space since 2004, developing campaigns for companies such as Syms Corporation and Feline’s Basement. Robert’s background also included a 25+ year career as an award winning Graphic Artist and marketing professional.
Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!
Linked In’s vision for this marketplace is to help New York City graphic designers like me land new clients. I’m currently part of an exclusive group because of my impressive LinkedIn profile. Linked In started testing ProFinder in the SF Bay Area, and they want me to be one of the first graphic designers to try it in New York. With ProFinder, potential clients looking for designers will share their requests. They’ll send those leads to me, and I can respond to the ones I’m interested in. Best of all, participation in the pilot is free. Learn how you can get involved here: ProFinder