Category

SEO

Step by Step Guide to Get Your Business Found on Google

By | Advertising, AdWords, Eatontown, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Guide to Get Your Business Found on Google Everyone knows how important it is to get your business found on Google. Well, Good News! There is a fast and easy way to get your business into the worlds biggest and best business directory listing service (Google My Business), and the best part is it’s completely free. Whether or not you’re just starting out your business or if you have an established one it is imperative your business be listed on Google My Business. Google My Business, which connects Google search, maps, Google +, Insights, Reviews, and Google Analytics into one convenient platform. It should be your very first step when embarking on the steps to optimize your business’s website (SEO). Google My Business will help your company be found in “near me searches” by the people in your local area who are currently looking…

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Print Advertising Helps SEO

By | Advertising, Asbury Park, Graphic artist, Graphic Design, Logo Design, Marketing, NJ, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Print Advertising Helps SEO For the longest time, Google has given sites with more links pointing to it better search results. Google considers sites like this authority. Moreover, if the sites pointing to yours are very popular, you site benefits even more. One of the easiest ways to get a link from a popular site is to run an advertisement in a newspaper that gets a lot of web traffic, and that also has a business directory listing. The Graphics Guy recently ran an ad in the Asbury Park Press, titled Make Your Marketing Look Better. Shortly after that we received a Google alert that we were listed on the Press’s business directory. Being listed on a business directory won’t get you first page results overnight. Nor is it the only thing to consider when attempting to achieve good search…

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Does Your Organic Marketing Belong On Social Media?

By | Advertising, Asbury Park, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch | No Comments

It seems these days that a new app or website is premiered every hour, lauded as the perfect new marketing tool that will revolutionize the marketing industry itself. Until tomorrow, at least. Marketers often spend more time and effort selling than they do innovating new products or services. It’s a cash flow life support system instead of a true growth tool. Their first and often biggest question is how. How does a company reach its customers without them knowing they have been reached? The first instinct appears to be the declared holy grail of the 2000s – social media. But is that instinct realistic considering the glut of options in an ever growing/crowded search environment? No, not if you want to be a standout in the vast world of search. A social media site such as Facebook was developed to…

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How to Optimize Graphics & Images So Google Can Index Them

By | Design, Graphic artist, Graphic Design, Illustration, Marketing, Ocean Twp., Oceanport, SEO, Website, West Long Branch | No Comments

In order to make it easier for Google to find and index your photos/graphics, Google suggests the following: 1) Only Use Google-Supported Image Formats on Your Site As we already mentioned, the image types Google can index include BMP, GIF, JPEG, PNG, WebP, and SVG, so be sure to only use these image file types on your website to make it possible for Google to index them. 2) Name the Filenames of Your Photos/graphics Using Descriptive Words Related to the Content of the Image In other words, name your image files something that is indicative of what the image is itself, rather than something like “IMG294870.jpg”. For instance, if you’re a paper vendor, and you uploaded that image at the top of this post of a pink paper unicorn made using your paper, you might name it pink-paper-unicorn.jpg. Descriptive filenames…

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Why the SEO game has changed

By | Advertising, AdWords, Marketing, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…

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West Long Branch NJ

Be an SEO Star in 4 Simple Steps

By | Advertising, AdWords, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…

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How Hashtags Help Your Business

By | Asbury Park, Branding, Design, Eatontown, Facebook, Graphic artist, Graphic Design, Instagram, Linkedin, Long Branch, Marketing, Oakhurst, Oceanport, Pinterest, Red Bank, SEO, Small Business Marketing, Social Media, Twitter, West Long Branch, YELP! | No Comments

Hashtags Help Your Business Hashtags aren’t just a Twitter thing. Now days you’ll find them on most of the other major social media sites too.  Facebook, Google Plus, Instagram and Pinterest all enable you to tag keywords and phrases which enables interests and conversations to be tracked.   As your business grows more competitive through it’s digital marketing efforts, the use of Hashtags can generate a new and effective way to create engagement and brand awareness with your target audience. When properly used Hashtags can be a powerful tool for connecting with customers.

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