Category

Red Bank

7 steps for building a successful brand image

By | Advertising, Asbury Park, Branding, Design, Eatontown, Logo Design, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…

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Logo Design West Long Branch NJ

10 Questions to Ask When Designing a Company Logo

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

The best logos are recognizable in a blink of the eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem. 5 Must-Haves for a Successful Logo You have less time and less space to tell our stories in than ever before. You need to rise above the clutter, a symbol or a logo is the fastest communication known to…

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E-Commerce Website Design & Developement West Long Branch NJ

Some of My Best Graphic Design Work

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Integrated Advertising, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, SEO, Small Business Marketing, Visual Communications, Web Design, Website, West Long Branch | No Comments

With 25 years of professional in marketing and advertising, Robert Hazelrigg has worked for some of the world’s largest companies and recognized brands. Bellow are just a small handful of projects I enjoyed designing.” – The Graphics Guy Design Gallery Thank you for looking. Robert Hazelrigg Lead Creative The Graphics Guy 126 Whalepond Rd. West Long Branch, NJ 07764 732-513-6807 rhazelrigg@gmail.com www.roberthazelrigg.com Creating more business for your business

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Storytelling Can Bring Your Brand to Life

By | Asbury Park, Branding, Eatontown, Graphic artist, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, West Long Branch | No Comments

The Year of the Story: That is the label that has been given to 2014 and, with content marketing becoming one of the top marketing strategies among businesses, this came as no surprise. The Kickstarter campaign that started out asking for $10 to make potato salad yet ended up making over $55,000 showed us the true power of storytelling. People contributed, not out of necessity or desire for potato salad, but simply because they could relate to the story presented and wanted to be a part of it. Another story we saw making waves last year was Coca-Cola’s Share a Coke campaign, where people were compelled to get a Coke for a friend with their name printed on the bottle. This wasn’t about telling the public a story. It was about giving the public the ability to tell their own delightful…

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The Graphics Guy sponsor of the GOTCC 30th Anniversary Business Contest

By | Advertising, Asbury Park, Branding, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

If you own a local business in Monmouth or Ocean county you should enter this contest. There are nearly $17k in prizes for marketing your business. including Print and Radio ads and much more. info below: Watch this video:  Join Contest (free): http://www.GOT30.ORG The Greater Ocean Township Chamber of Commerce aka GOTCC 163 Monmouth Road Oakhurst New Jersey 07755 732-660-1888 www.gotcc.org www.got30.org The Greater Ocean Township Chamber of Commerce, aka GOTCC, is a friendly local chamber that draws and promotes like a regional and we are also a FUN chamber! We have been helping people grow their businesses, and giving back to the community, for 3 decades. We are celebrating our 30th anniversary with a year-long contest called GOT 30 that brings the FUN into the mix! Businesses located in Monmouth and Ocean County can enter, regardless if they are…

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SEO Trend 2015

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, Red Bank, SEO | No Comments

Local Businesses will start chasing mobile rankings 2014 saw a lot of local businesses stuck up in a tough position due to budget constraints and wasted ad spend that lead to unimpressive ROI metrics. In 2015, we’re likely to see more and more SMB’s chasing mobile rankings by optimizing their SEO strategy for mobile traffic using automated mobile search software, responsive website design, dedicated mobile apps, intelligent mobile UX tactics and locally optimized landing pages. This will not only drive measurable ROI for multi-location businesses but will give them maximum exposure on social platforms, thereby improving local listings based on genuine customer reviews. Though Google has recently started including a “mobile friendly” notation next to websites in mobile search results, newer search engine algorithm updates will also be focusing on citations and reviews for improved rankings in the SERPs. As…

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