Category

NJ

Logo for Ocean Twp. NJ

A Unique Heirloom Honor: Robert Hazelrigg and Ocean Township’s Seal

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Ocean Twp., Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

FOR IMMEDIATE RELEASE July 17, 2015 Ocean Township, New Jersey A Unique Heirloom Honor: Robert Hazelrigg And Ocean Township’s Seal Header: In 1974, a local architect by the name of Robert Hazelrigg won a design contest that made his drawing the official seal of Ocean Township. Over 40 years later, his son was personally chosen by the mayor to redesign it… Body: Most families have heirlooms that they pass down from generation to generation, and these heirlooms usually take the form of a favorite piece of furniture. One local family has an heirloom honor that is really hard to beat. Since 1974, the Hazelrigg family has the honor of being the people who designed both Ocean Township’s old and new seals. It all started in 1974, when Robert Hazelrigg Sr. was the proud winner of a design contest held by…

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10 Things Your Logo Might Be Saying and You Don’t Even Know It

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it.  We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…

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West Long Branch NJ

Be an SEO Star in 4 Simple Steps

By | Advertising, AdWords, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…

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Graphics Artist Drawing,

Graphic Illustration of Monmouth Park in Oceanport NJ from early 1900

By | Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Illustration, Long Branch, NJ, Oakhurst, Oceanport, Red Bank, Visual Communications, West Long Branch | No Comments

  Graphic of Monmouth Park in Oceanport NJ Graphic Artist: Unknown The image about is a very early drawing on the original Monmouth Park Race Track in Monmouth County, Oceanport, NJ 07757. The illustration commissioned during the grand opening of Monmouth Park originally Eatontown in 1870. It was part of a collection recently discover in the home of Frank “fredi” Manfredi local Fort Monmouth army photographer who resided in Loch Arbour, NJ. You can download the High-resolution (4000×3000) version by clicking this button.

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Images of Fort Monmouth circa 1930 from The Graphics Guy

By | Advertising, Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Early images of Fort Monmouth You can clearly see areas of Eatontown, Little Silver, Oceanport, Monmouth Beach, and Sea Bright is several of the graphic images of Fort Monmouth. The Images of the military installation were taken in the 1930’s. The installation began with the lease of a defunct Monmouth Park Racecourse (later re-opened at another site in 1946) by the Army for a training site for officers. The location near Eatontown, with rail sidings out of Hoboken and proximity to the port of Little Silver was ideal. Known temporarily as Camp Little Silver, it was renamed Camp Alfred Vail shortly after in September 1917. The Chief Signal Officer authorized the purchase of Camp Vail in 1919. The Signal Corps School relocated to Camp Vail from Fort Leavenworth that year. The Signal Corps Board followed in 1924. In August 1925 the…

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7 steps for building a successful brand image

By | Advertising, Asbury Park, Branding, Design, Eatontown, Logo Design, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…

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