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AdWords

Step by Step Guide to Get Your Business Found on Google

By | Advertising, AdWords, Eatontown, Marketing, Marketing Plan for Small Business, Marketing Plan for Startup Business, New York City, NJ, Oakhurst, Ocean Twp., Oceanport, Red Bank, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Guide to Get Your Business Found on Google Everyone knows how important it is to get your business found on Google. Well, Good News! There is a fast and easy way to get your business into the worlds biggest and best business directory listing service (Google My Business), and the best part is it’s completely free. Whether or not you’re just starting out your business or if you have an established one it is imperative your business be listed on Google My Business. Google My Business, which connects Google search, maps, Google +, Insights, Reviews, and Google Analytics into one convenient platform. It should be your very first step when embarking on the steps to optimize your business’s website (SEO). Google My Business will help your company be found in “near me searches” by the people in your local area who are currently looking…

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Stupid Mistake Small Businesses Make With Social Media #10

By | Advertising, AdWords, Branding, Marketing, Ocean Twp., Small Business Marketing, Social Media | No Comments

Putting Too Many Eggs in the Social Basket Social media marketing is really tempting for small companies because the financial barriers to entry are basically so low—signing up is free and the only investment is time. However, for revenue generation, brand awareness, and credibility building, other Internet marketing options may produce far better and quicker results: pay-per-click advertising and email marketing, to name two of the more obvious. Companies are smart to test various options. Social media could be the path of most resistance, but you won’t know unless you test. Budget accordingly!

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Why the SEO game has changed

By | Advertising, AdWords, Marketing, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…

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Join us for Google Partners Connect

By | Advertising, AdWords, Asbury Park, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Website, West Long Branch | No Comments

We’re hosting a livestream Google event about online advertising on May 13th, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. Please RSVP as soon as possible, space is  lling up. Sincerely, Robert Hazelrigg Visit us on Google+

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West Long Branch NJ

Be an SEO Star in 4 Simple Steps

By | Advertising, AdWords, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…

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What SEO Tactics To Avoid In 2015

By | Advertising, AdWords, Marketing, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

What SEO Tactics To Avoid In 2015: Google’s Penguin algorithm change from April 2012 was targeted at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by blocking “now-declared black hat SEO techniques” that artificially increase a webpage’s rankings through link manipulation. This means you’ll want to make sure you avoid the following: – Spammy Backlinks: Delete inbound links from low-quality websites and link farms. – Exact Match Anchor Text: If your website is “WestLongBranchPainting.com,” do not use “West Long Branch Painting” multiple times as the anchor text link. – Optimized Anchor Text: Do not use the same anchor over and over. Try to use different anchor texts for every link and include naked URLs as anchor text links as well. It is also smart to use generic anchor text like “here” and “website” in order to avoid…

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Tips To Find A Website Design Company

By | Advertising, AdWords, Branding, Design, Graphic artist, Graphic Design, Marketing, Small Business Marketing, Web Design, Website | No Comments

The World Wide Web is a very famous medium of advertising. It does not matter if the business you have is a small one or a multinational one, the importance to have an internet presence is very important. If you do not already have a website for your company, you need to get one. Once you have decided that you need a website for your business, the next step is to find a web development company. Choosing a company to design your web page is not an easy task and a person should not be hasty while making the decision. It is advisable to think the entire process through and weigh your options before you make the final decision. Hiring the wrong website design company can cause a person a lot of unnecessary problems. Check out all the options available…

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