Category

Advertising

Why the SEO game has changed

By | Advertising, AdWords, Marketing, Oakhurst, Ocean Twp., SEO, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Why the SEO game has changed There is a tremendous amount of noise around search engine optimization and how it has become “impossible” to utilize this channel as a viable means for scaling your business. It’s not impossible. But the SEO game has changed over time with the tidal wave of algorithm updates. Those quick SEO tricks of yesteryear will no longer provide a large amount of visits to your site. The rules of the SEO game have changed and will continue to evolve. It’s no secret that it was easy to game the algorithm a few years back and attain rankings that were likely not the most relevant answer to a person’s search query. You could garner a ton of visits with a handful of blog comment links and some keyword stuffing — but in reality these visits likely…

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10 Things Your Logo Might Be Saying and You Don’t Even Know It

By | Advertising, Asbury Park, Eatontown, Graphic artist, Graphic Design, Linkedin, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Red Bank, Small Business Marketing, Visual Communications, West Long Branch | No Comments

Customers form an opinion about your business in 90 seconds and one of their first impressions comes from your logo. Your logo is one of the first impressions your customers will have of your business, so it’s important that it communicates the right message. Good and bad, here are 10 things your logo might be telling potential customers without your knowing it.  We Are Professional A well-designed logo tells potential customers that you value all aspects of your business, including your image. This means your logo looks good across platforms, and its design is simple and distinctive. We Can Be Trusted According to color psychology, blue tells customers that your business is stable and trust-worthy, making it a good choice for finance or healthcare company logos. However, the color blue is known to curb your appetite – not a good…

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Join us for Google Partners Connect

By | Advertising, AdWords, Asbury Park, Long Branch, Marketing, NJ, Oakhurst, Oceanport, Website, West Long Branch | No Comments

We’re hosting a livestream Google event about online advertising on May 13th, and you’re invited to join us. It’s a great opportunity to learn about how to grow your business from Google experts. Please RSVP as soon as possible, space is  lling up. Sincerely, Robert Hazelrigg Visit us on Google+

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West Long Branch NJ

Be an SEO Star in 4 Simple Steps

By | Advertising, AdWords, NJ, SEO, Small Business Marketing, Website, West Long Branch | No Comments

Be an SEO Star in 4 Simple Steps You’ve heard it here before: Search engine optimization (SEO) is crucial to popping up in Google’s holy grail of search results. If you’re still unsure how to tackle SEO (and bring many more eyeballs to your site), start here: STEP 1. Use Targeted Keyword Phrases. To land near the top of Google’s search results, you need to get granular in your metadata (which is how the engine tracks your site). The meta title is the blue headline in your search results, the meta description is the grey text below it. Make sure both of them (and your URL) have the same keyword phrase. STEP 2. Master the Google Keyword Planner. The free tool shows you how people search. If you’re a cleaning service, instead of targeting something huge like “cleaning services” (which…

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Images of Fort Monmouth circa 1930 from The Graphics Guy

By | Advertising, Asbury Park, Design, Eatontown, Graphic artist, Graphic Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Small Business Marketing, Web Design, Website, West Long Branch | No Comments

Early images of Fort Monmouth You can clearly see areas of Eatontown, Little Silver, Oceanport, Monmouth Beach, and Sea Bright is several of the graphic images of Fort Monmouth. The Images of the military installation were taken in the 1930’s. The installation began with the lease of a defunct Monmouth Park Racecourse (later re-opened at another site in 1946) by the Army for a training site for officers. The location near Eatontown, with rail sidings out of Hoboken and proximity to the port of Little Silver was ideal. Known temporarily as Camp Little Silver, it was renamed Camp Alfred Vail shortly after in September 1917. The Chief Signal Officer authorized the purchase of Camp Vail in 1919. The Signal Corps School relocated to Camp Vail from Fort Leavenworth that year. The Signal Corps Board followed in 1924. In August 1925 the…

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7 steps for building a successful brand image

By | Advertising, Asbury Park, Branding, Design, Eatontown, Logo Design, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

1. DISCOVERY A collaborative step involving brand owner and design team to help crystalize and define goals — and maybe uncover a few new ideas that were never even considered. The Graphics Guy identifies trends, review category, competitive sets and consumer insights to uncover opportunities for your brand to win. 2. STRATEGY With our collective findings, we will define what your brand stands for and the space it will thrive, through development of a brand brief. This “blueprint” will summarize the opportunity, audience profile, brand platform, final positioning and will serve as a basis for our visual branding exploration. 3. EXPLORATION We develop a broad range of visual approaches that bring your brand to life, using the right tone of voice and personality. Each approach is unique and distinct. We will utilize innovative structure, iconography, words, shapes and colors to…

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Logo Design West Long Branch NJ

10 Questions to Ask When Designing a Company Logo

By | Advertising, Asbury Park, Branding, Design, Eatontown, Graphic artist, Graphic Design, Logo Design, Long Branch, Marketing, NJ, Oakhurst, Red Bank, Visual Communications, West Long Branch | No Comments

The best logos are recognizable in a blink of the eye. They also make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, memorable and stand the test of time. They instantly and consistently do what a potent logo should: Identify a brand, make it stand out and, ideally, drive customer interest and sales. We all know great logos, but we don’t all know that great logos aren’t easy to create. From concept to color to rollout, there’s much to consider when boiling your brand down to a single emblem. 5 Must-Haves for a Successful Logo You have less time and less space to tell our stories in than ever before. You need to rise above the clutter, a symbol or a logo is the fastest communication known to…

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